Green & Blacks Chocolate Chalet

Project type; Pop Up Retail

Green & Blacks pitched a Chalet at the famous Natural History Museum’s ice rink to serve skaters piping hot cups of delicious chocolate.

Objective; A brand experience dressed up as, and financed by, a retail interface. The objective was to build on the quality message with a mixed demographic.

Mechanic; Test Kitchen Thirteen formulated 4 different recipes (Mayan, 70% Cocoa, Milk and 70% Cocoa Soy) with Green & Black chocolate and produced thousand’s of litres of chocolate over the course of the installation. A brand trained team ran the Chalet, overseeing all logistics, service, stock and cash management.

Outcome; A very popular activation over what was to turn out to be a very cold winter, Green & Blacks had fantastic exposure with skating families.